Why Soho and the West End?
Soho and the West End are among London’s most iconic business locations, popular for their creativity, culture and commercial prestige. From world-famous entertainment venues and luxury retail to innovative media agencies and global headquarters, the area offers businesses an inspiring setting that combines international recognition with a dynamic entrepreneurial spirit. Establishing a private office here places your company at the heart of one of the capital’s most energetic commercial districts.
Conventionally allied with the creative industry, Soho has long been home to advertising agencies, film and television production companies, post-production studios, music businesses and digital media firms. Today, the neighbourhood continues to attract technology companies, fashion brands, marketing agencies, design consultancies and professional services alongside an exciting community of start-ups and scale-ups. The West End’s office market is also evolving to meet demand for high-quality, flexible workspace, with investment focused on sustainable, amenity-rich buildings that support modern ways of working.
Transport
One of the greatest advantages of basing your business in Soho is its exceptional connectivity. The area is served by Tottenham Court Road, Oxford Circus, Piccadilly Circus, Leicester Square and Covent Garden stations, providing access to the Elizabeth, Central, Northern, Bakerloo, Piccadilly and Victoria lines. The Elizabeth line has significantly reduced journey times across London, offering fast connections to Heathrow Airport, Paddington, Canary Wharf and Liverpool Street. This outstanding transport network makes Soho an ideal location for businesses with clients, employees and visitors travelling from across the capital and beyond.
Amenities
Beyond its commercial appeal, Soho offers an unrivalled post-work environment. From the independent cafés of Berwick Street and the restaurants of Dean Street to the luxury shopping of Regent Street and Carnaby Street, the area provides endless opportunities for client meetings, team lunches and after-work networking. Green spaces including Soho Square and Golden Square offer welcome places to unwind, while the nearby theatres, galleries and cultural landmarks of the West End create an energetic atmosphere unlike anywhere else in London.
What we offer
Boutique Workplace Co offers two exceptional private office locations that perfectly capture the character of the area.
36 Soho Square provides premium workspace overlooking one of London’s most recognisable garden squares, placing businesses within easy reach of leading creative agencies, technology companies and entertainment businesses.
Meanwhile, 11 Golden Square occupies a beautifully restored Grade II-listed Georgian building, combining elegant period features with contemporary flexible workspace in the heart of Soho. Surrounded by restaurants, cafés, boutique shops and excellent transport links, both locations offer businesses an inspiring base from which to grow. Our offices are rich in amenities following a rise in the popularity of serviced offices, including breakout spaces, outdoor spaces, meeting rooms and anything else you might need throughout the working day.
Choosing a private office in Soho and the West End means more than securing a prestigious address; it’s about becoming part of one of London’s most influential business communities. With its blend of creativity, connectivity and world-class amenities, plus our premium Boutique Workplace Co offices that won us “Best Workplace Experience” in 2025 by SME News in their business elite awards, Soho continues to be one of the capital’s most desirable locations for ambitious businesses looking to make their mark.
